Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier refers the hierarchy of links that you create to increase the effectiveness of your SEO campaign. Each level offers an additional layer of protection against Google's penalties.
Tiered link building requires a lot of time and effort to get it right. Google takes weeks to find and assess new backlinks.
First-Tier Links
These links should be of a high quality and dofollow from trusted websites. These are referred to as Tier 1 backlinks and act as the base of your link building strategy. They are a sign of trust for your web page, thereby giving it the authority to be highly ranked on search engine results pages. If, for instance, your blog article was published on HubSpot and included a tier-one link to SearchEngineLand’s compilation of Link Building Statistics then SearchEngineLand’s web rankings will benefit from the link equity that HubSpot handed over.
The second tier of backlinks may be a little more diverse and can contain low-quality hyperlinks, such as spammy forum posts, or low-value bookmark websites and directories. However, the goal for Tier 2 is to create quality content that will link to your first tier of links. This is because good content will improve the content in which it resides and will not stand out as something that was added for SEO purposes.
To build an effective tiered link building campaign you will need to invest in creating quality content and investing in tools like RankerX or GSA. However, the time and money that goes into manually performing an effort to build a tiered link can be worth it in terms of the ranking benefits that come from having a well-organized backlink pyramid.
Second-Tier Links
Tiered link construction is designed to direct users through external websites before reaching your website. It is essential to select relevant second-tier backlinks sources that are relevant to both your site and your industry to accomplish this. Guest blog posts are more effective in this regard than account profiles as they provide valuable content that people will want to read.
You should be cautious about using the tier-2 links on forums or other sites of low quality. Instead, choose pages that are of high-quality that provide industry news or guest posts. These links will appear more natural and have greater impact on your search engine rank. In addition they're more likely be considered by Google as passing link equity, which will increase their rank in SERPs.
If you are planning to build tier two links with the aim to improve your SEO ranking it is important to be aware that it is difficult to acquire these types of quality backlinks manually. It could take months to pitch guest blog posts to first-tier publishers, and even longer to wait for them to be published. It could take weeks to see results when it's time to create new traffic and converts from onsite.
Many SEOs employ automated tools to create second-tier backlinks. But, tier 2 seo could violate Google's Webmaster guidelines and result in penalties.
Third-tier Links
The number of links on this tier is massive and can be considered to be spammy. They are published on social media platforms, as well as user-generated content sites such as Quora. They aid in the indexing of tier two links but don't give any link equity to the resource being promoted. They are generally nofollow links. In this stage marketers concentrate more on quantity than quality. They employ tools to publish a huge number of links in forums, in comment sections of articles, blog posts, in directories and in other similar places. This is where tiered link building is a gray area that is in violation of Google's webmaster guidelines.
Link-building campaigns that are tied require an immense amount of time and effort to succeed. Google may take months or even days to rank a backlink. It can take weeks or months to see the SEO effects. Therefore, marketers must be patient and use a well-thought-out content strategy.
Additionally marketers should avoid using excessive automation tools for this tier of linking. These tools can violate rules for optimizing search engines and lead to penalties. It is preferential to manually pick and post links on relevant donor websites instead of using automated services like GSA or RankerX. This will prevent search engines from penalizing your marketing for links that are not of high quality.
Fourth-Tier Links
Tiered link building remains an effective method for gaining higher rankings for websites. Since Google has made major efforts to eliminate "black-hat" SEO techniques, tiered link building techniques have suffered.
They are classified as gray-hat SEO methods and could be penalized for their use in a fraudulent manner. Tiered links are backlinks constructed based on different levels of an underlying pyramid of links. They are typically utilized to increase a website's rank in search results. This means that the promoted page can be more prominent than its competitors and get more organic traffic.
The quality of backlinks on this tier takes the plunge, and they are usually nofollow. Additionally this tier could comprise low-quality social directories, profiles and article networks. These links can be built naturally or using strategic automation solutions. However, they must remain diverse in terms of niches, domains and their relevance.
In addition to their low-quality, nofollow characteristics, these backlinks can also cause problems if not adequately diversified. Google has a group of hounds that are well-trained and constantly search for patterns and strategies in backlink profiles. If these are discovered they could trigger penalties not just for the team responsible for building links, but also for its clients.